SurvivingPR

games PR-ing. music lover. bookworm. blogger. social media fanatic. cinephile. polyglot. fashion admirer.

So, I will mostly blog about relevant PR related topics and probably (too much) about my love for coffee.

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Fast business.

(via takefromtheair)

WHEN I GO TO BED RIGHT AFTER WORK

hollywoodassistants:

(via thebanjodiaries)

On Liaising

People think that liaising is just a fancy world for not doing any work and answering the occasional email in disdain.

Let’s take an example. Today, in the office, we were talking about a multinational company with a small marketing and PR team in the UK (1-2 people). They had just been pitched by a few agencies and decided to drop their previous one (in what they regarded was all of a sudden - though, surely, contracts are dated). To this, someone raised a point that they should instead fire their internal marketing team as they’re useless anyway.

I’m not a crusader on this but I disagreed saying that their job was to liaise. “Ah, liaise” was said in a sarcastic voice. Now, let it be noted, as someone who deals with multinational companies and is in need of assets on a daily basis, I’m in no way a fan of the slow, long, approval-filled processes that create a long chain of back and forth emailing. However I do believe they serve a purpose.

That one person in marketing is your link to everyone. You address them for assets, approvals, data, designs, information and upcoming plans and they (slowly) deliver - be you a PR agency, supplier and at times even consumer. Without that person it would be chaos. Misguided members of the public would email your director asking for “a pic” thinking their request is of so high importance that it has to reach the top - but only to get lost in the binary haze of an overflowing Outlook and it wouldn’t get done.

Everyone has their purpose in a company. Even if that is to liaise.

maxitendance:

Copywriter vs Art Director

‎”The camera has created a culture of celebrity; the computer is creating a culture of connectivity. As the two technologies converge - broadband tipping the Web from text to image; social-networking sites spreading the mesh of interconnection ever wider - the two cultures betray a common impulse. Celebrity and connectivity are both ways of becoming known. This is what the contemporary self wants. It wants to be recognized, wants to be connected: It wants to be visisble. If not to the millions, on Survivor or Oprah, then to the hundreds, on Twitter or Facebook. This is the quality that validates us, this is how we become real to ourselves - by being seen by others. The great contemporary terror is anonymity. If Lionel Trilling was right, if the property that grounded the self in Romanticism was sincerity, and in modernism was authenticity, then in postmodernism it is visibility.

William Deresiewicz, What does the Contemporary Self Want (via sheikhmorpheus)

A new website, a new start?

I’ve started working on a new personal/professional website and updating my LinkedIn again. It’s not because I’m looking for a new job, don’t get me wrong, but I think it’s time to get back to keeping my image updated.

(Although some freelance graphic design work wouldn’t hurt either)

To me it’s important to constantly reinvent myself and work on a few different projects, it keeps my creativity going and helps me gain more knowledge.

Hallam Internet’s Digital Marketing Tube Map shows the complexities of Internet Marketing and graphically represents Stations as individual campaigns or platforms and Stops as the areas that need to be considered in order for your online campaigns to be a success.

Hallam Internet’s Digital Marketing Tube Map shows the complexities of Internet Marketing and graphically represents Stations as individual campaigns or platforms and Stops as the areas that need to be considered in order for your online campaigns to be a success.

when my partner and i resolve a disagreement

thisadschoollife: