games PR-ing. music lover. bookworm. blogger. social media fanatic. cinephile. polyglot. fashion admirer.
So, I will mostly blog about relevant PR related topics and probably (too much) about my love for coffee.
People think that liaising is just a fancy world for not doing any work and answering the occasional email in disdain.
Let’s take an example. Today, in the office, we were talking about a multinational company with a small marketing and PR team in the UK (1-2 people). They had just been pitched by a few agencies and decided to drop their previous one (in what they regarded was all of a sudden - though, surely, contracts are dated). To this, someone raised a point that they should instead fire their internal marketing team as they’re useless anyway.
I’m not a crusader on this but I disagreed saying that their job was to liaise. “Ah, liaise” was said in a sarcastic voice. Now, let it be noted, as someone who deals with multinational companies and is in need of assets on a daily basis, I’m in no way a fan of the slow, long, approval-filled processes that create a long chain of back and forth emailing. However I do believe they serve a purpose.
That one person in marketing is your link to everyone. You address them for assets, approvals, data, designs, information and upcoming plans and they (slowly) deliver - be you a PR agency, supplier and at times even consumer. Without that person it would be chaos. Misguided members of the public would email your director asking for “a pic” thinking their request is of so high importance that it has to reach the top - but only to get lost in the binary haze of an overflowing Outlook and it wouldn’t get done.
Everyone has their purpose in a company. Even if that is to liaise.
Some from my family:
In fact, I’ve heard all of them.
Now I’m just kind of sad.
Funny. Yet kind of sad.
Just a while ago I was saying I needed something to queue up my tweets, but I didn’t know about Buffer. I gave it a shot just today and I have to say I’m really pleased.
It can connect to Facebook, Twitter and LinkedIn about queue up posts which it will then publish throughout the day.
The one thing I’m a little dissatisfied with is that I can’t change when my tweets go out. Or maybe I just haven’t found the option yet.
And as a little suggestion I think they should add Tumblr to the profiles. Even though Tumblr has a queue you can easily arrange, it would be faster to do it all in one go, alongside Facebook and Twitter.
Tweet-queuing service Buffer has introduced a very significant update that allows users of the popular social sharing service to enjoy its benefits direct from Twitter.com. A new Buffer extension for Google… http://goo.gl/6PRH4
So the Easter holiday starts soon and my parents will be visiting for a bit, haven’t seen them in a while and then… I got myself a pretty nice two weeks working at a pretty cool project right here in Southampton!
I’m so lucky, I’ll get to work on the Social Brands 100, a ranking for brands based on their social media engagement. A local branding and social media agency called Headstream is compiling it and I’ll be working on it.
This is so interesting to me because I’ve always been curious about social media metrics and it’ll actually help with my dissertation research. Can’t wait!